Mentioned in my post highlighting potential items that could be holding back your small business website, producing (good) content is a must to keep your customers coming back to your website for information about your company, products or services.
Useful, helpful content is also a must for improving your local search engine opportunities.
To get you started on producing content for your website, start with answering one simple question:
What would be good, useful content for your customers?
Sometimes even answering that question can be tough depending on the particular industry your small business is in, so to help kickstart your ideation process below are some topics I’ve helped my clients create content for over the years.
Remember, even with the topics below keep your customers in mind — how would they benefit by reading that particular piece of content about that topic?
It’s a pretty simple idea, but selecting one of your products or services and writing an in-depth blog can be incredibly helpful for your customers.
It’s a way for you to highlight certain features (and resulting benefits) and even weave in stories about how your customers have benefitted from buying the product or using the service.
These posts could also be useful teaching tools for you and your sales staff, so you can keep that in mind when writing your highlight post.
Do you offer a product that can be difficult to use, or has complicated instructions? Does your service have after care instructions that would need explaining?
A “how to” blog or article can be an incredibly useful resource that you and your team can quickly send to your customers when they need support.
Break down a complicated process into smaller steps, then fill in your instructional content as needed.
How do your products or services stack up against your local & national competitors?
Many of your customers (depending on your industry) may be looking at many different offers, so showing how your company stacks up against others is a great way for you to differentiate yourself.
For some local small businesses, the buying process for a product or service can be long and more complicated.
A home renovation project, for example, would require many different inputs from both the customer and the contractor.
By explaining what that buying process might look like in a blog post can get your customers educated quickly and help accelerate the buying cycle.
There are many more topics that I could have listed here, but these should get you headed in the right direction for producing quality content for your small business in 2022.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
|cookielawinfo-checbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.