By Daniel Dahlen
November 15th 2022
Just as a brief summary, a local search results page typically includes Google Local Service ads, traditional PPC search ads, organic search results and the local map pack for a given location.
Using the information from their business profile, the map pack can display a variety of important aspects of a local business that would help a searcher decide if they should contact that business.
How the local map pack decides which local business listings gets displayed depends on several factors (which could be its own blog post), but the first thing you’ll want to do for your local business is to verify your listing with Google Business profiles or have a local SEO company help you get verified.
After reading this post I hope you have a better understanding of the map pack used by search engines, some of the important information that gets displayed and how you can get started with updating your information for improving your local SEO for your small business.